Business Solutions
Private Label Support
Selling a manufacturer's formula under your own brand does not transfer the regulatory responsibility to you. We provide the CPSR, Responsible Person, labelling and claims work a private-label brand still needs in its own name.
Private label, sometimes called white label, lets a brand sell a manufacturer’s existing formula under its own name. It is the fastest way to build a range, but it does not remove the brand’s own regulatory responsibility, and that is the point most often misunderstood.
The formula may be shared; the responsibility is yours
Whoever places a product on the market under their name is the one the law holds responsible for it. Even on a stock base or a lightly customised formula, the brand needs its own safety assessment coverage, its own Responsible Person and its own compliant label. A CPSR issued to the manufacturer, or to another brand using the same base, does not transfer to you, and a manufacturer’s technical or specification pack is not a CPSR.
Claims are where private-label brands trip
You can buy a formula, but you still own the claims you make about it. The moment you describe a stock product as natural, clinically proven, long-lasting or anything beyond a bare description, those claims have to be substantiated under the same rules that apply to any brand, the EU and UK Common Criteria and the evidence behind them. Two brands can sell the identical base formula and one be compliant on claims while the other is not.
Working with your manufacturer
We liaise with the contract manufacturer for the information a complete file needs, the full formula, the manufacturing method and good manufacturing practice statement, and stability and quality data, and fold it into a Product Information File held in your brand’s name. You get a file that is genuinely yours rather than a borrowed one.
How we help
We prepare or assess the formula for your brand and your markets, designate the Responsible Person, build the label around your brand name and the claims you intend to make, and substantiate those claims. The result is a private-label range that is fast to launch and properly compliant in your own name, not dependent on documentation that belongs to someone else.
Relevant services
CPSR
From £70 · 2 to 3 days
The Cosmetic Product Safety Report is the safety assessment required under Article 10 and Annex I of Regulation (EC) No 1223/2009 before a cosmetic product may be placed on the UK or EU market. Prepared and signed by a qualified safety assessor.
Learn more →Responsible Person
From £149 · per product, per year
Oxford Biosciences acts as your Responsible Person in the UK and the EU under a single quality management system, holding the regulatory obligation: PIF maintenance, SCPN and CPNP notification, labelling oversight, and cosmetovigilance.
Learn more →Labelling
From £195 · from receipt of artwork
Independent review of packaging artwork against Article 19, and of product claims against the six Common Criteria of Regulation (EU) 655/2013. Label review £195; per-claim review from £125; substantiation dossiers from £1,495.
Learn more →Claims Testing
From £5,000 · 3 to 5 months
Clinical efficacy studies that generate the measured evidence a cosmetic claim needs, to a standard a regulator or a broadcaster will accept. For anti-ageing, brightening and other performance claims.
Learn more →Frequently asked questions
Who is responsible for compliance on a private-label cosmetic?
In the EU and UK, the brand placing the product on the market under its own name, not the manufacturer. A private-label brand needs its own CPSR coverage, Responsible Person and label; a CPSR issued to the manufacturer or another brand does not transfer to it.
What is a CPSR?
A Cosmetic Product Safety Report (CPSR) is the safety assessment required by Article 10 and Annex I of Regulation (EC) No 1223/2009 before a cosmetic product is placed on the UK or EU market. Annex I sets out two parts: Part A, the cosmetic product safety information (composition, physico-chemical and microbiological characteristics, stability, exposure and the toxicological profile of each substance), and Part B, the safety assessment, in which a qualified assessor states and reasons the conclusion on safety. It is the pivotal scientific document held within the Product Information File.
Who is qualified to sign a CPSR?
Article 10(2) of Regulation (EC) No 1223/2009 requires that the Part B safety assessment be carried out by a person holding a diploma in pharmacy, toxicology, medicine or a similar discipline. At Oxford Biosciences every assessment is conducted and signed by a Clinical Pharmacologist who holds an MSc from the University of Oxford. The assessor's credentials and approval form part of Part B and are the basis on which a competent authority evaluates the report.
What is a Responsible Person?
Every cosmetic product placed on the EU or UK market must have a Responsible Person established within that jurisdiction. Under Articles 4 and 5 of Regulation (EC) No 1223/2009, the Responsible Person is the legal entity that holds the regulatory obligation for the product: it maintains the Product Information File, makes the CPNP or SCPN notification, oversees labelling, and handles cosmetovigilance and contact with the competent authority. It is not simply a postal address. Oxford Biosciences acts as Responsible Person in both the UK and the EU under a single quality management system.
What must appear on a cosmetic label?
Article 19 of Regulation (EC) No 1223/2009 sets out the mandatory particulars: the Responsible Person's name and address, the nominal content, the date of minimum durability or the period-after-opening (PAO) symbol, precautions for use, the batch number, the product function, and the list of ingredients in INCI nomenclature. In Great Britain the same requirements apply through the Cosmetic Products Enforcement Regulations 2013, and since 1 January 2026 the UK Responsible Person's details must appear on the label of products sold in GB. Oxford Biosciences reviews packaging artwork against these requirements for £195.